The golden wheat fields serve as the backdrop where visitors are mentally transported, touching the wheat, savoring an experience of authenticity, feeling the need to start the entire production process from scratch. Wheat and flour take on symbolic hues in the space through materials and colors we use.
Sandy shades represent grain and the company logo by adding a sense of warmth, while natural materials like linen in lighting fixtures evoke sieves. Wild – marginally untreated – wooden elements showcasing products enhance the feeling of a journey from field to present, exuding freshness and purity. The blackboard material appears scattered around as an ideal background for highlighting vibrant colors of baked goods with warmth and life.